Will the toast cook? What heat protectors do?

Watch the video to see what happens to a piece of bread in the toaster with one side covered with our Instant Creme Protector (3). Our 4 step system is designed to nourish the hair with our Cleanser (1) and Milk (2) and protect from heat with step 3. Heat comes in many forms - the UV rays while outside in the sun, air-conditioning, using hair straighteners and other artificial heat. You might just be amazed at how this leave in moisturiser for your hair actually works while protecting your hair from heat exposure at the same time.

​The video isn't a magic trick, this actually works to protect from heat exposure.