Kills brassiness without the purple-shampoo harshness.
Brass is what happens between salon visits. Water, sun and time pull warmth back through lightened hair, and most purple shampoos overcorrect — leaving it dry, patchy or faintly lilac. So you either put up with the yellow or you put up with the damage.
Cool Ice Cleanser uses a softer violet pigment, balanced to neutralise yellow without grabbing. Chamomile, arnica and hibiscus extracts condition as it tones, and baobab and quinoa proteins keep the hair supple rather than squeaky. On dark hair, the same pigment reads as cool neutral depth instead of lift.
Cleaner, cooler blonde. Greys that read silver rather than yellow. And colour that looks freshly done for longer between appointments.
Kills brassiness without the purple-shampoo harshness.
Brass is what happens between salon visits. Water, sun and time pull warmth back through lightened hair, and most purple shampoos overcorrect — leaving it dry, patchy or faintly lilac. So you either put up with the yellow or you put up with the damage.
Cool Ice Cleanser uses a softer violet pigment, balanced to neutralise yellow without grabbing. Chamomile, arnica and hibiscus extracts condition as it tones, and baobab and quinoa proteins keep the hair supple rather than squeaky. On dark hair, the same pigment reads as cool neutral depth instead of lift.
Cleaner, cooler blonde. Greys that read silver rather than yellow. And colour that looks freshly done for longer between appointments.