Arctic Ice Cleanser - 1 Litre

First time I have used the Artic Ice cleanser and Milk.These are the best hair products I have used.A little goes a long way and after the first use my hair feels wonderful

Great cleanser, only need to use a small amount for a great result. Adds highlights to my hair whilst giving plenty of body.

Best hair product I've used. Makes my hair soft and manageable.

Perfect for grey hair to give a bright, soft, healthy finish as grey can get dull. A little goes a long way, so very economical!

Keeps hair perfectly toned and don’t get that over tone look.

Leaves my grey hair smooth and shiny, takes out any brassiness and has a lovely smell.

Love this toning shampoo!

Best toning shampoo ever!!!

Great product, removes all copper tones I don’t want

Love love love this blonde shampoo!

Honestly one of the best purple shampoos I've ever tried. I have just started using this brand and every product I've purchased has been so good.
I will definitely continue this brand of haircare.

Omg! What a difference this product has made! I’m never going to use a different product ever again! And I even got compliments today saying my hair looks good! Amazing!!

What an amazing product the first purple shampoo I would ever recommend. Doesn’t dry your hair like Most purple shampoos doenst over stain. It’s just 100% perfect

100% best blonde shampoo on the market my personal favourite and all our blonde clients have this gem in their Haircare routine

This is a very nice shampoo! It removed the brassiness from my grey hair and made it so soft and silvery. I was just expecting the usual results from a purple shampoo and was very happy with the feel and look of my hair. It’s a lot better than the expensive stuff I was using for sure.

This is the most creamy toning Shampoo. I Love the feel of it in my hair, it keeps my blonde toned in between colours and it smells divine

I was surprised how little product I needed to have a wonderful cleansing foam.

Absolutely amazing stuff!
Was put onto this when I went blonde and havnt looked back ! Deffinatly reccomended

The best purple pigment tones wonderful and feels divine.. best on the market by far

Wonderful Handpicked ingredients for perfect results every time

Love the toning strength of Arctic ice

Very pigmented which is amazing for instant tonal value!
And I love that it doesn’t dry out your hair like other purple shampoos do

the best purple shampoo everrrr!

this gentle cleanser helps to get rid of golden unwanted hues. a quick step in the cleanser routine to give fresh bright blondes their bang back. smells divine and not harsh on the hair like other brands.

These 1 litre bottles are so good to refill the standard size or to cater to the whole family! Highly recommended to all my clients for value!

This is the best blonde shampoo I have come across with no nasty chemicals. It nourishes as well as toning blonde and natural white/grey hair, leaves a gorgeous shine. 😍

...when you want to spoil your mum & she raves about the condition & volume, let alone the 'ice' effect.

Such brilliant tone every time and smells amazing

Fantastic

Cannot live without this product personally and in my salon. The most incredible perfect purple for toning, hydrating and smells amazing. I haved used them all and this is hands down the best toning shampoo ever.

Being blonde myself and in the industry for over 20 years, I have tried every toning shampoo imaginable, and this is perfection. I rarely use a colour toner at the basin now as this product does the job perfectly. It also doesn't leave the hair dry like others do, and doesn't over tone either. My clients rave about it too!

This tones the warmth out of hair and is quite moisturising for a blonde shampoo also.